As you would have seen in our latest Instagram post, many major fast food retailers make use of red or orange branding. Why? Because these warm colours, along with yellow, are said to entice appetite! And a person with an appetite is most likely to turn into a customer!
When developing a brand, I always ask my clients what they want their brands to portray - what they want people to feel when experiencing their brand. Not only is a great name and a striking logo important, but your colour palette is too! Do some research into the generally associated color emotions, but always take into account your target audience’s preferences, as they are ultimately the people you want to impress.
For a more in depth understanding of colour psychology, this article is a great perspective on that. For a fun and interesting read on generally associated colours, read this article.
I hope this article was a fun one to read! Remember that colour psychology is mostly based on emotion, rather than science and that the impact of a colour will vary from person to person, - just focus on creating a holistic brand that speaks to your clients or customers’ needs.
Feel free to contact me via TDD’s Instagram if you’re busy with your company branding and would like an outsider’s opinion.
Love and leave you,
Josie xx
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